American rapper Jay-Z is set to perform at the Super Bowl halftime show for the first time, in Los Angeles on February 14.
The NFL announced on Monday, October 26 that American rapper Jay-Z will headline the traditional Super Bowl halftime show. The American football championship final will be played on February 14 in Los Angeles, before a stadium crowd and tens of millions of television viewers around the world.
At 56 years old, the artist makes his debut at this highly watched event, one of the most-viewed moments of the year in the United States. His booking follows a recent trend, as the halftime stage has for several editions featured major figures of popular music, tasked with drawing a broad audience beyond football fans.
The show has been produced since 2020 by Roc Nation, the production company founded by Jay-Z. The company, which also operates in sports, fashion and music, has been in charge of designing the performance, placing the artist both on stage and behind the scenes of the event.
The announcement comes shortly after that of Bad Bunny, who headlined the halftime show of the previous edition. This succession of headliners reflects the league's ambition to make this segment as much a cultural moment as a sporting one, capable of reaching very different audiences.
Organizers have not, at this stage, detailed the precise content of the performance. Details on the musical program and staging are expected to be released in the weeks leading up to the final.
At 56 years old, the artist makes his debut at this highly watched event, one of the most-viewed moments of the year in the United States. His booking follows a recent trend, as the halftime stage has for several editions featured major figures of popular music, tasked with drawing a broad audience beyond football fans.
The show has been produced since 2020 by Roc Nation, the production company founded by Jay-Z. The company, which also operates in sports, fashion and music, has been in charge of designing the performance, placing the artist both on stage and behind the scenes of the event.
The announcement comes shortly after that of Bad Bunny, who headlined the halftime show of the previous edition. This succession of headliners reflects the league's ambition to make this segment as much a cultural moment as a sporting one, capable of reaching very different audiences.
Organizers have not, at this stage, detailed the precise content of the performance. Details on the musical program and staging are expected to be released in the weeks leading up to the final.
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Source: Ouest-France