FFR confirms end of partnership with Altrad Group at the conclusion of the next Six Nations Championship, with no successor identified for the time being.
The French Rugby Federation has officially announced the end of its collaboration with the Altrad Group as the jersey sponsor for the XV de France. This partnership, which marked the lockers of the Blues for a decade, will come to an end in June 2027. This deadline coincides with the conclusion of the next edition of the Six Nations Championship, thus marking the close of a major cycle in the recent history of the elite of the tricolor rugby.
During these ten years, the Altrad Group logo was prominently featured on the jerseys of the French internationals. This visibility allowed the sponsor to establish itself firmly in the world of national high-performance sport. With the announced end of this contract, a page in the visual identity of the French team is being turned, giving way to an inevitable but not yet formalized transition.
For now, no entity has been designated to succeed the Altrad Group. The Federation indicates that it is continuing the process of selecting a new advertising operator. This effort fits within a logic of renewing the image of the sports institution, seeking to identify a partner that will correspond to commercial and institutional ambitions for future seasons.
The absence of an announced successor maintains a period of waiting that will extend to the summer of 2027. Fans and observers of French rugby now await the official announcement of the new partnership, which will redefine the aesthetics of the blue jerseys for the coming decade.
During these ten years, the Altrad Group logo was prominently featured on the jerseys of the French internationals. This visibility allowed the sponsor to establish itself firmly in the world of national high-performance sport. With the announced end of this contract, a page in the visual identity of the French team is being turned, giving way to an inevitable but not yet formalized transition.
For now, no entity has been designated to succeed the Altrad Group. The Federation indicates that it is continuing the process of selecting a new advertising operator. This effort fits within a logic of renewing the image of the sports institution, seeking to identify a partner that will correspond to commercial and institutional ambitions for future seasons.
The absence of an announced successor maintains a period of waiting that will extend to the summer of 2027. Fans and observers of French rugby now await the official announcement of the new partnership, which will redefine the aesthetics of the blue jerseys for the coming decade.
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Source: Ouest-France